"A new Dutch and Canadian study of young men's drinking behaviour while watching an hour of TV (a movie clip with advert breaks) found that, compared to those who did not see much alcohol portrayed on screen, those who saw alcohol portrayed frequently, on average consumed 1.5 more 200 ml bottles of alcoholic beverage.
"This is the first experimental study to show a direct effect of exposure to alcohol portrayals on TV on viewers' immediate drinking behaviour."
In their background information the researchers described how movies and adverts generally put alcohol in a positive light and the assumption is that this encourages young people to drink it. So they decided to set up an experiment to test it."(Medical News Today)
Read Full article here
Posts
No comments:
Post a Comment